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- mktg-6010 - marketing-strategy
University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
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Course Info
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MKTG 6010
Marketing Strategy
Focuses on marketing strategy and marketing planning. Addresses the formulation and implementation of marketing plans within the context of the overall strategies and objectives of both profit and not-for-profit organizations. There is heavy emphasis on group projects and presentations. Note: This course is intended to be taken near the end of your program
Units: 3.0
Hours: 3 to 3
Prerequisites:
BUSN 6560 - Marketing Dynamics in the 21st Century
Min Grade: C
Min Grade: C