This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- Colorado
- University of Colorado Denver/Anschutz Medical Campus
- Course info
- mktg-6070 - brand-identity-and-marketing-communication-strategy
University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
10 reviews
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 6070
Brand Identity & Marketing Communication Strategy
A brands identity has a substantial influence on an organizations financial wealth. But brand identity is not simply the result of a great product or a creative ad. Utilizing many real examples, historic approaches, and current trends, this course explores how integrated marketing communications help build a brand identity that reverberates with consumers. Participants create an integrated marketing communications campaign
Units: 3.0
Hours: 3 to 3
Corequisites:
BUSN 6560 - Marketing Dynamics in the 21st Century