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- mktg-6091 - strategic-product-marketing
University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
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Course Info
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MKTG 6091
Strategic Product Marketing
Familiarizes students with key theories and practices regarding products. Successful development of a new product, or extending the life cycle of an existing product. Outlines and necessitates the understanding of product development, key concepts related to successful product management over the course of its life cycle including the way the product function adds synergy to other marketing activities and, in turn, benefits from them.
Units: 3.0
Hours: 3 to 3