MKTG 6700

Marketing Travel Study

This is a 2-week travel course, designed to focus on the marketing of the specific country we visit. In the past the travel course has been to Spain and Costa Rica, but the country of destination may be different every time (usually offered every other year). While in the country, students will visit companies (such as advertising agencies, marketing research firms, local grocery stores, marketing departments of multinational corporations, etc.), have lectures/discussions on marketing in that country and work on a marketing plan for a local company or not-for-profit organization. Restriction: Restricted to graduate majors and NDGR majors with a sub-plan of NBA within the Business School.

Units: 3.0

Hours: 3 to 3