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- mktg-6820 - sports-and-entertainment-marketing
University of Colorado Denver/Anschutz Medical Campus Course Info
Denver, Colorado•
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Course Info
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MKTG 6820
Sports & Entertainment Marketing
This course focuses on techniques for formulating marketing plans for various types of sports organizations. The course deals with marketing issues particularly germane to sports organizations such as: fans as consumers, fan loyalty, sports pricing, servicescapes, player development and sports sponsorships. This course includes lectures, guest speakers, cases, examinations and student group projects.
Units: 3.0
Hours: 3 to 3