This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- Kentucky
- University of Louisville
- Course info
- art-372 - creativity-in-advertising
University of Louisville Course Info
Louisville, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
ART 372
Creativity in Advertising
Exploration of the team dynamic in an advertising agency, including the roles of art director, copywriter, and account planner. Students will work in teams and be given weekly advertising assignments in 1 of 3 consumer categories: package goods, service and non-profit. Students will be challenged to approach assignments strategically, conceptually and to develop rough executions of their ideas to make presentations and learn critiquing skills
Units: 3.0
Prerequisites:
ART 205 - Foundation Design Methods
and
ART 107 - Foundation Drawing
and
ART 106 - Foundation 3-D Design
and
ART 105 - Foundation 2-D Design