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- mkt-320 - retail-management
University of Louisville Course Info
Louisville, Kentucky
Course Info
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MKT 320
Retail Management
This course will cover the fundamentals of retail strategy and management. Topics such as the retail environment, retail market strategy, financial strategy, merchandise management, and store management will be covered. Use of technology in retailing, social responsibility issues, and globalization in the retail industry will be discussed where appropriate. This course will be a useful elective for anyone planning to work in the retail industry
Units: 3.0
Prerequisites:
MKT 301 - Principles of Marketing