This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- Kentucky
- University of Louisville
- Course info
- mkt-341 - promotion-and-brand-management
University of Louisville Course Info
Louisville, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 341
Promotion and Brand Management
This course examines the creation and promotion of a brand. Topics include brand identity and brand management strategy, and in particular how brand identity must be managed to positively affect a company's performance
Units: 3.0
Prerequisites:
MKT 301 - Principles of Marketing