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- mkt-345 - direct-marketing
University of Louisville Course Info
Louisville, Kentucky
Course Info
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MKT 345
Direct Marketing
This course will examine the concepts, strategies, and applications involved in Direct Marketing. Topics include the scope of direct marketing, strategic planning, offer planning and positioning, direct mail, telemarketing, catalogs, and direct response advertising. Marketing applications of concepts will be illustrated through examples and case studies. Social, ethical, and international aspects of direct marketing will be discussed under various topics when relevant
Units: 3.0
Prerequisites:
MKT 301 - Principles of Marketing