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- mkt-352 - social-media-ii
University of Louisville Course Info
Louisville, Kentucky
Course Info
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MKT 352
Social Media-II
This course addresses the role of social media in the marketing mix. Students will gain a working knowledge of various social media venues by working with real world organizations, and an understanding of how these venues can be used to achieve marketing and promotional objectives in a for-profit and/or nonprofit organizational environment
Units: 3.0
Prerequisites:
MKT 301 - Principles of Marketing