PHEP 627

Survey Research Methods

This course will provide students with a comprehensive understanding of survey research methods. It will focus on all aspects of the survey research process, from sampling, design of instruments prior to data collection, including online instruments, and including analysis of survey data and reporting. Students will learn about sources of bias, psychometrics (assessing validity and reliability), measurement theory, and ethical issues. They will also gain first-hand experience of survey analysis using applied techniques

Units: 3.0