SOC 622

Survey Research and Design

This course will cover comprehensive survey planning, including ethical issues paramount to survey-based research; pros and cons of various modes of administration; instrument design (operationalizing concepts and constructs into measures, question design considerations, response choices, optimizing layout, etc.); pretesting (such as focus groups and cognitive interviews); sampling (including error estimation and power analysis); and administration procedures (e.g., interviewer training, follow-ups, strategies to boost response rates, third party survey platforms/tools)

Units: 3.0