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- edh-320 - sport-event-management-and-promotion
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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EDH 320
Sport Event Management and Promotion
A study of the approaches sport leaders can utilize for conducting relationships with consumers and participants in sport environments. Topics include strategic sport marketing, sport consumer behavior, marketing plan development for sport events, corporate sponsorships, endorsements, marketing ethics, as well as application of market research in sport contexts
Units: 3.0
Prerequisites:
EDH 220 - Introduction to Sport Management