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- gam-440 - casino-marketing
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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GAM 440
Casino Marketing
Common/popular casino marketing tactics are examined, followed by an overview of slot club structures and related database marketing activities. Match-play coupons, dead chip (a.k.a. rolling programs), and loss discounting are all closely examined. Casino hosting, the role of nongaming amenities, and repeater-market gaming promotions are also covered
Units: 3.0
Prerequisites:
GAM 334 - Gaming Management I
or
GAM 225 - Introduction to Gaming Management