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- ib-456 - international-marketing
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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IB 456
International Marketing
Principles, policies, opportunities, and obstacles in the marketing of goods and services in global markets. Global trade theory, application of the marketing mix variables in cross-cultural settings, and the tactics and strategies of multinational businesses
Units: 3.0
Prerequisites:
MKT 301 - Marketing Management
Min Grade: C
Min Grade: C