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- jour-261 - introduction-to-integrated-marketing-communications
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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JOUR 261
Introduction to Integrated Marketing Communications
Introduction to the terminology and theories of all five sectors of integrated marketing communications, including advertising, public relations, direct marketing, personal selling, sales promotions, and digital/social media. Students build core knowledge of IMC strategies in both traditional and emerging media platforms
Units: 3.0
Prerequisites:
JOUR 107 - All Things Media: Foundations
or
JOUR 101 - Critical Analysis of Mass Media