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University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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JOUR 461
Issues in Advertising
Examination of current issues that affect the advertising industry and society which may include the study of agencies and clients, public relations, direct marketing, promotions, interactive media, the creative process, ethics and emerging trends
Units: 3.0
Prerequisites:
JOUR 374 - Advertising Copywriting
or
JOUR 362 - Writing for Public Relations
or
JOUR 332 - Media Planning and Buying