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- jour-463 - imc-strategic-planning-case-studies-in-public-relations-and-advertising
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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JOUR 463
IMC Strategic Planning: Case Studies in Public Relations and Advertising
Case-based exploration and application of theory and principles to organization problems and opportunities. Examine strategic planning process for IMC; advertising, public relations, promotion, direct marketing, and emerging media. Emphasis on team-based preparation and presentation of strategic IMC plan for a selected client
Units: 3.0
Prerequisites:
JOUR 261 - Introduction to Integrated Marketing Communications
or
JOUR 210 - Introduction to Public Relations