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- jour-470 - integrated-marketing-communication-campaigns
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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JOUR 470
Integrated Marketing Communication Campaigns
Develop campaign utilizing all components of the IMC model; advertising, public relations promotion, direct marketing, and interactive. Students prepare a written proposal and presentation for a selected client, focusing on strategy and tactics
Units: 3.0
Prerequisites:
JOUR 332 - Media Planning and Buying
or
JOUR 362 - Writing for Public Relations
or
JOUR 374 - Advertising Copywriting
and
JOUR 463 - IMC Strategic Planning: Case Studies in Public Relations and Advertising
and
JOUR 261 - Introduction to Integrated Marketing Communications
or
JOUR 210 - Introduction to Public Relations