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University of Nevada-Las Vegas Course Info

Las Vegas, Nevada

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKT 312

Buyer Behavior

Individual differences, social and cultural factors, and situational variables that impact on attitude formation and change, learning, decision making, and behavior of consumers. Emphasis on the use of this information to develop marketing programs

Units: 3.0

Prerequisites:
MKT 301 - Marketing Management
Min Grade: C