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- mkt-380 - managing-customer-experiences-in-the-digital-world
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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MKT 380
Managing Customer Experiences in the Digital World
Theory and practice of marketing in the digital world. Focuses on the role of digital technologies in a marketing strategy and the shaping of customer experiences in the digital world using online and mobile platforms, tactics, and tools. Course requires formulation of an original digital marketing strategy
Units: 3.0
Prerequisites:
MKT 301 - Marketing Management
Min Grade: C
Min Grade: C