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- mkt-422 - advertising-and-promotional-management
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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MKT 422
Advertising and Promotional Management
The communication process as it relates to the promotional mix, including both traditional and non-traditional media. Theories and applications pertaining to all strategically managed areas of marketing communications are covered
Units: 3.0
Prerequisites:
MKT 301 - Marketing Management
Min Grade: C
Min Grade: C