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University of Nevada-Las Vegas Course Info

Las Vegas, Nevada

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKT 435

Marketing to Hispanics, in the US and Globally

This course focuses on Marketing to Hispanics. Given the growth of Hispanics in the USA globally, how to effectively market to the various subcultures within the Hispanic segment is key. The course will examine the similarities and differences of Marketing strategies to Hispanics within the USA, versus globally

Units: 3.0

Prerequisites:
MKT 301 - Marketing Management
Min Grade: C