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- mkt-442 - marketing-the-retail-experience
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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MKT 442
Marketing the Retail Experience
Creating and marketing global retailing experiences. Focuses on retailing functions and strategies for value-driven, profitable in-store and digital consumer shopping experiences. Course features coverage of emerging issues and trends, field visits, guest speakers, and formulation of an original customer retailing experience using marketing variables
Units: 3.0
Prerequisites:
MKT 301 - Marketing Management
Min Grade: C
Min Grade: C