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- mkt-450 - competitive-strategies-for-product-and-price-management
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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MKT 450
Competitive Strategies for Product and Price Management
Competitive analysis and planning techniques for product and price management. Focus on defining the competition, analyzing the competitions posture, and positioning, developing competitive strategies and tactics, market opportunity analysis, segmentation, competitive analysis, product positioning, brand equity management, setting and managing price
Units: 3.0
Prerequisites:
MKT 301 - Marketing Management
Min Grade: C
Min Grade: C