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- mkt-455 - services-marketing
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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MKT 455
Services Marketing
Marketing problems and strategies specific to service industries. Differences in the marketing of intangibles and services. Emphasis on services in general, rather than any particular industry. Concepts applied to such service industries as health care, the professions, the arts, banking, financial services, advertising and communications, and consulting
Units: 3.0
Prerequisites:
MKT 301 - Marketing Management
Min Grade: C
Min Grade: C