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University of Nevada-Las Vegas Course Info

Las Vegas, Nevada

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKT 464

Professional Sales Negotiations Strategies and Tactics

The theory, processes, and practices of sales negotiation, relationship building and conflict resolution. Builds on the concepts learned in the Marketing Management course. Develops an understanding of the marketing theories, strategies, and tactics of effective sales negotiation, conflict resolution, and relationship management

Units: 3.0

Prerequisites:
MKT 301 - Marketing Management
Min Grade: C