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- mkt-470 - direct-marketing
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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MKT 470
Direct Marketing
Principles and applications of direct marketing, frequency marketing programs, relationship marketing, and integrated marketing. Focus on database management, selection of products and services, and developing the offer
Units: 3.0
Prerequisites:
MKT 301 - Marketing Management
Min Grade: C
Min Grade: C