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- mkt-471 - marketing-analytics
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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MKT 471
Marketing Analytics
Identification, analysis, assessment and use of data relevant to marketing strategy decision making. Focus is on turning data into information and information into data driven marketing strategies and on ethical and technical issues related to data privacy. Course requires an original project that applies analytics to a marketing decision situation
Units: 3.0
Prerequisites:
ECON 261 - Principles of Statistics I
and
MKT 301 - Marketing Management