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- mkt-474 - marketing-sport-experiences
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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MKT 474
Marketing Sport Experiences
Theory and application relevant to marketing sports experiences. Focuses on marketing strategy and tactics that maximize experiential value of sports to consumers, corporate sponsors, and team franchise equity. Course requires formulation of an original experiential oriented sports marketing plan
Units: 3.0
Prerequisites:
TCA 380 - Hospitality Marketing I
Min Grade: C
Min Grade: C
or
MKT 301 - Marketing Management
Min Grade: C
Min Grade: C