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- mkt-475 - marketing-the-entertainment-experience
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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MKT 475
Marketing the Entertainment Experience
Framework for marketing of entertainment experiences. Focuses on the experitential nature of entertainment products, marketing issues and trends in entertainment industries including television, film, music, gaming, and theater, and marketing strategy and tactics for entertainment products. Course requires formulation of a marketing strategy for an entertainment product
Units: 3.0
Prerequisites:
MKT 301 - Marketing Management
or
TCA 380 - Hospitality Marketing I