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- tca-384 - destination-marketing
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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TCA 384
Destination Marketing
Role of the Convention and Visitors Bureau, including economic impact of visitor markets, structure, governance, membership, and advertising
Units: 3.0
Prerequisites:
MKT 301 - Marketing Management
or
TCA 380 - Hospitality Marketing I
and
HMD 101 - Introduction to the Hospitality Industry