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- tca-396 - entertainment-and-event-marketing
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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TCA 396
Entertainment and Event Marketing
Revise and develop marketing concepts as they relate to the success of any entertainment product. Emphasis on identifying the marketing and promotional strategies, creative use of public relations, cost-effective media buying techniques, and advertising and promotion scheduling
Units: 3.0
Prerequisites:
TCA 380 - Hospitality Marketing I