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- tca-481 - hotel-advertising-and-sales-promotions
University of Nevada-Las Vegas Course Info
Las Vegas, Nevada•
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Course Info
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TCA 481
Hotel Advertising and Sales Promotions
Practical approach to contemporary advertising for hotels, restaurants, and tourist destinations. Focuses on the distinctive aspects of hospitality advertising principles, strategies, techniques and their application to industry situations. Emphasis on providing the hospitality manager with a working knowledge in the areas of planning, developing and implementing effective advertising campaigns
Units: 3.0
Prerequisites:
HMD 101 - Introduction to the Hospitality Industry