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- comm-3246 - pr-strategy
University of North Carolina at Charlotte Course Info
Charlotte, North Carolina
Course Info
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COMM 3246
PR Strategy
This course focuses on the planning, problem-solving, and management skills required in the contemporary practice of public relations. Students will analyze a variety of public relations models and will learn to develop problem statements, goals, objectives and tactics, identify and research target publics, and evaluate strategic program results.
Units: 3.0
Prerequisites:
COMM 2145 - Principles of Public Relations