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University of North Carolina at Charlotte Course Info

Charlotte, North Carolina

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKTG 3110

Principles of Marketing

Designed to acquaint the student with the marketing concept, various aspects of the marketing-external environment interface, and interrelatedness with other functional areas. Provides marketing majors with a foundation for further study, while offering non-marketing majors a survey of marketings function in business organizations.

Units: 3.0

Prerequisites:
STAT 1220 - Elements of Statistics I (BUSN)
Min Grade: C
and
MATH 1120 - Calculus
Min Grade: C
and
INFO 2130 - Introduction to Business Computing
Min Grade: C
and
ECON 2102 - Principles of Economics - Micro
Min Grade: C
and
ECON 2101 - Principles of Economics - Macro
Min Grade: C
and
ACCT 2122 - Principles of Accounting II
Min Grade: C
and
ACCT 2121 - Principles of Accounting I
Min Grade: C