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University of North Carolina at Charlotte Course Info
Charlotte, North Carolina
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 3222
Marketing Research for Decision-Making
An applications course that covers the entire research process, including problem identification, secondary and primary data collection, scaling techniques, survey questionnaire design, reliability and validity, experimental design, sampling, data analysis, and data communication.
Units: 3.0
Prerequisites:
MKTG 3110 - Principles of Marketing
Min Grade: C
Min Grade: C