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- mktg-3224 - brand-innovation-and-new-product-strategy
University of North Carolina at Charlotte Course Info
Charlotte, North Carolina
Course Info
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MKTG 3224
Brand Innovation and New Product Strategy
Emphasis on branding, brand management, and brand equity. Covers measurement of brand equity sources and outcomes. Particular focus on designing brand strategies, introducing and naming new products and extensions, and the new product development process.
Units: 3.0
Prerequisites:
MKTG 3110 - Principles of Marketing
Min Grade: C
Min Grade: C