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- mktg-3228 - marketing-analytics
University of North Carolina at Charlotte Course Info
Charlotte, North Carolina
Course Info
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MKTG 3228
Marketing Analytics
Emphasis on analyzing interactions of consumers, firms, and society. Focus on interpreting results. Particular emphasis on analyzing data related to market response, customer segmentation, customer targeting, brand positioning, and pricing and promotion decisions.
Units: 3.0
Prerequisites:
MKTG 3110 - Principles of Marketing
Min Grade: C
Min Grade: C