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- mktg-3230 - social-media-mobile-marketing-and-analytics
University of North Carolina at Charlotte Course Info
Charlotte, North Carolina
Course Info
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MKTG 3230
Social Media/Mobile Marketing and Analytics
Emphasis on using social and mobile mediums for marketing purposes. Particular focus on key performance indicators, developing and implementing social media plans, marketing applications of mobile phenomena, and analytics for optimizing performance in each medium.
Units: 3.0
Prerequisites:
MKTG 3110 - Principles of Marketing
Min Grade: C
Min Grade: C