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University of North Carolina at Charlotte Course Info

Charlotte, North Carolina

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKTG 3250

Marketing Strategy Consultancy

Integration of all marketing elements in a strategic planning framework. Emphasis on areas of strategic importance, especially those which have significant implications and relevance for marketing policy decisions in competitive situations.

Units: 3.0

Prerequisites:
MKTG 3800 - Directed Study
Min Grade: C
or
MKTG 3400 - Marketing Internship
Min Grade: C
and
MKTG 3110 - Principles of Marketing
Min Grade: C