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- adv-3500 - advertising-research
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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ADV 3500
Advertising Research
Overview of scientific research methods as used in advertising. Emphasis on the acquisition, analysis, and evaluation of primary and secondary data, and the principles of survey and experimental research.
Units: 3.0
Prerequisites:
ADV 3008 - Introduction to Advertising