This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- Florida
- University of South Florida-Main Campus
- Course info
- adv-4204 - advanced-advertising-creativity
University of South Florida-Main Campus Course Info
Tampa, Florida•
8 reviews
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
ADV 4204
Advanced Advertising Creativity
Focused on producing advertising messages, the curriculum integrates: ethics, branding, consumer insight, message strategy, concepting, persuasion, copywriting, design, and presentations. Students learn to execute effective advertising messages.
Units: 3.0
Prerequisites:
MAR 3023 - Basic Marketing
and
ECO 1000 - Basic Economics
and
ADV 4600 - Advertising Management
and
ADV 3500 - Advertising Research
and
ADV 3300 - Advertising Media Strategy
and
ADV 3101 - Advertising Creativity