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- adv-4310 - digital-media
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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ADV 4310
Digital Media
This course focuses on the impact of new communication technologies on consumer behavior and advertising practice. Students will learn the nature of digital media options and how to incorporate them into advertising planning.
Units: 3.0
Prerequisites:
MAR 3023 - Basic Marketing
and
ECO 1000 - Basic Economics
and
ADV 4600 - Advertising Management
and
ADV 3500 - Advertising Research
and
ADV 3300 - Advertising Media Strategy
and
ADV 3101 - Advertising Creativity