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- adv-4600 - advertising-management
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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ADV 4600
Advertising Management
Application of analytical planning concepts to advertising planning and decision-making. Case study method used to explore advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.
Units: 3.0
Prerequisites:
ADV 3300 - Advertising Media Strategy
and
ADV 3101 - Advertising Creativity
and
ADV 3008 - Introduction to Advertising