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- adv-5508 - return-on-advertising-investment
University of South Florida-Main Campus Course Info
Tampa, Florida•
8 reviews
Course Info
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ADV 5508
Return on Advertising Investment
An in-depth analysis of the performance metrics required to determine the success of advertising and marketing in fiscally accountable business practice. Metrics will include both quantitative and qualitative measures of advertising planning.
Units: 3.0