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University of South Florida-Main Campus Course Info

Tampa, Florida

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


ADV 6505

Advertising Research

Designed to teach normal campaign research through various methods, including: copy testing, survey content development, sample frame development, consumer insights, brand triggers, and purchase intent.

Units: 3.0