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- mar-4156 - international-marketing
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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MAR 4156
International Marketing
A study of procedures and problems associated with establishing marketing operations in foreign countries. Includes the institutions, principles and methods involved in the solution of these business problems as well as the effects of national differences on business practices and buyer behavior.
Units: 3.0
Prerequisites:
MAR 3023 - Basic Marketing