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- mar-4333 - promotion-management
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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MAR 4333
Promotion Management
A study of the role of promotion in the marketing program of the firm, including the promotional tools available to the marketing manager and the various types of decisions made in the promotional area. Decision making process in development of a promotional program is emphasized.
Units: 3.0
Prerequisites:
MAR 3023 - Basic Marketing