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- mar-6336 - promotional-management
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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MAR 6336
Promotional Management
Management of the promotional function as part of the total marketing program. Includes a study of relevant buyer behavior concepts, resources and budgets, media, creative aspects, and effectiveness measurements as they relate to the management tasks of developing, implementing, and evaluating promotional strategy.
Units: 3.0
Prerequisites:
MAR 6815 - Marketing Management